Welcome to JuiceCon
JuiceCon is a Goodnature community event where juice business owners come together to share knowledge. Join us November 5-6th, 2026 in Austin, Texas.
Confirmed Speakers for 2026. More Coming Soon!
Gain perspective from global juicing experts, each one sharing unique experience and knowledge.
Chris Goode
Chris Goode is the founder and CEO of Ruby Jean's Juicery, the Kansas City health and wellness brand he launched in 2015 in honor of his late grandmother, Ruby Jean, who died at 61 from complications of type 2 diabetes and high blood pressure. Her loss shaped his conviction that health is freedom. His mission ever since has been to close the health gap in underserved communities and food deserts by making clean, nutritious food the easy & accessible choice. Through the Ruby Jean's Foundation, Goode leads community-driven wellness work across the city. That includes the one-acre Ruby Jean's Garden on Kansas City's east side, where neighbors harvest fresh produce in exchange for volunteer sweat equity, and a children's book of the same name that teaches kids about healthy eating. Goode made history as the first Black entrepreneur to open a cold-pressed juice bar inside a Whole Foods Market. Today Ruby Jean's juices are sold in more than 160 Whole Foods locations nationwide, including Los Angeles, Chicago, D.C., Atlanta, and Houston. In addition, their cold pressed juice is delivered nationwide and on Amazon.
Eric Ethans
Between surf sessions, Eric was working as a vegan chef in San Diego, California in 2012. One of his favorite hobbies was making fresh cold-pressed juice for his friends and family. Eric and his girlfriend Annie Lawless started selling juice up and down the coast under the brand name Suja. The brand eventually got the attention of investors, including Coca-Cola, and ended up growing to be the most successful cold-pressed juice brand ever created, with it's recent IPO on the Nasdaq exchange. Eric will be joining us at JuiceCon to tell the Suja story publicly for the first time.
Katelin Slifer
Katelin Slifer is the co-founder and creative force behind Juice Co. LG, a Silicon Valley-based boutique juice brand redefining the modern wellness experience through elevated product design and community-driven hospitality. Over the past decade, she has transformed the company from a local juice concept into a sought-after Bay Area brand known for its farm-to-bottle philosophy and distinct approach to health and wellness. From high-profile corporate catering, seasonal launches and strategic partnerships, Katelin has built juice co. into a brand that sits at the intersection of wellness and culture. Beyond the business itself, she has become a respected voice within the beverage and wellness industry, consulting on everything from early-stage concept strategy and branding to operations and product development. Outside of her work, Katelin is also a proud mother of three boys.
Chef Ari Sexner
Christopher "Juice Man Chris" Valkov
It all began when his mother was facing serious health challenges. Christopher knew that fresh fruits and vegetables could offer a healthy, holistic approach aside from the constant prescriptions and doctor visits, but he had never truly experimented with juicing before. He realized that if there were ever a time to start, it was now. For weeks and eventually months, he experimented with an abundance of different fruits, vegetables, and ingredient combinations. Over time, he began noticing a drastic improvement in the way his mother felt. Her digestion improved, her energy returned, she experienced less bloating, and most importantly, her blood work improved. That was the moment Christopher realized the impact that better nutrition and consistent healthy choices could have. He thought, “If one person can feel this much better, imagine how many other people could benefit.” Welcome to Electric Elixir!
Nori Ko
Nori Ko is the Founder of Sunshine Juice (est. 2014), the top cold pressed juice brand in Tokyo, Japan. After living in Japan, the US, and Taiwan, Nori founded Sunshine Juice to connect people with plants. Sunshine Juice collaborates with farmers across Japan, makes fresh cold-pressed juices and raw food in Tokyo and Kyoto, operates an off-grid pop up juice van fueled by recycled cooking oil, and runs Cosmic Compost, a community compost project that recycles 100% of the the juice shop's organic waste into vegan soil to grow vegetable for juicing, completing a 100% cyclical farm to bottle process.
Francesca Costa
Francesca Costa, MS, RHP, CPT, is a Functional Nutritionist, Certified Personal Trainer, and Co-Founder of Cranky Carrot Juice Co., a Houston-based healthy café and beverage company known for its commitment to ingredient transparency, local sourcing, and nutrition-focused products. Since co-founding the business in 2020, Francesca has helped grow CCJC from a farmers market startup into a multi-location company offering cold-pressed juices, kombucha, functional smoothies, bone broth, better-for-you coffee & matcha, feel-good catering, nourishing bites & more. Drawing from her background in functional nutrition, blood chemistry, gut health, and hormone balance, Francesca leads product development and nutrition strategy, ensuring every product delivers both flavor and nutritional value. Her unique perspective bridges the gap between nutrition science and real-world food business operations.
Charlie Wettlaufer
Charlie is the son of Goodnature founder, Dale Wettlaufer. Since 2014, Charlie has dedicated his life to building a thriving juicing community through various efforts including writing the Goodnature Commercial Juicing Blog, producing the Goodnature Radio podcast, and creating JuiceCon. Charlie is head of marketing and sales at goodnature, with expertise in branding, marketing, and web development.
Kwai-Chang Publico
Kwai-Chang is the founder of So Juicy Hawaii, based in Hilo, Hawaii. In 2019, Kwai-Chang's juicing recipe won championship award for at the Goodnature Juicing World Championship. So Juicy is building their own ʻ"ohana of mahiʻai on Hawaiian homesteads", sourcing as much local organic ingredients as possible, supporting every individual that is ready to SHIFT.
Melissa Roddy
Melissa Roddy is a marketing executive turned entrepreneur, franchise growth leader and owner of The Green Farm Juicery in Bay Village, Ohio. After more than 20 years building brands and helping businesses grow, she followed her passion into the wellness industry, combining her marketing expertise with a mission to make healthy living more approachable. Today, Melissa helps the growth of The Green Farm Juicery, a boutique franchise built around organic, never-HPP cold-pressed juice, real food and community. As the owner of the Bay Village location, she's passionate about creating more than a juice bar, she's building a place where people connect, healthy habits begin and wellness feels welcoming, not overwhelming.
World Juicing Championship
Be part of the 2026 World Juicing Championship, where top juice bars from across the globe go head-to-head in an epic showdown.
Event Details
Date: November 5-6th 2026
Location: Riverbend Centre, Austin TX. Located less than 25 minutes from Downtown Austin, in the beautiful Westlake Hill Country.
Ticket Prices: Full priced admission is $699/ea, however tickets will on sale during our Early Bird period until July 31st, 2026. Purchase Tickets.
Hotels: Hotel Viata is the closest hotel, located about 5 minutes from the venue. However, there are many options available in Austin at a variety of price ranges.
Meals: Light breakfast and catered lunch will be served on-site both days of the event. And of course, plenty of juice!
Vendors and Sponsors: There will be a small, curated list of high quality vendors with products on display at the event. If you're interested in becoming vendor / sponsor, please submit the vendor application.
Details of speakers, vendors, and schedule will be updated as we plan the event. Join us at JuiceCon 2026.